2019
AR+ Cook
What we did
Product design
User research
Product Strategy
Concept development
CAD modeling & rendering
Manufacturing & Production Drawings
brief
To design a set of kitchen tools with a unique form language that will stand out in a crowded market and stand the test of time.
PRoject details
The brand Art and Cook wanted a more premium silicone tool range with a defined product language that reflects the brand.
Role :
I then created concepts using the insights based on store visits and competitive research. Finally creating factory ready 3D files and drawings and visuals for sales presentations.
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Challenges
In a crowded market place the challenge was to stand out and create a unique form language that would stand the test of time. The chrome plated tips with the art and cook logo detailing and the controlled lines across the form are repetitive through the form of each tool.
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